VF, a company with apparel holdings that include beloved everyman brands like the North Face, Timberland, and Vans, announced on Monday its deal to acquire Williamson-Dickie, the brand best known for the well-loved Dickies workwear line.
VF president and CEO Steve Rendle explained that the acquisition demonstrates our focus on being an active portfolio manager to drive transformative growth for VF and value creation for our shareholders.
Which, cool, we bet it does that. One more thing the merger does, and something we care about way more than portfolio stewardship? It brings two of 2017’s best-loved staples under one roof.
For decades, Dickies and Vans, worn together, served as the uniform for skateboarders everywhere.
In recent years, as skateboarders have become Instagram cult objects, style heroes, and television stars, the Vans-and-Dickies uniform has crept, weed-like, into the worlds of art, fashion, and celebrity teenhood.
Now, you’re just as likely to see Tyler the Creator or Nick Young or A$AP Rocky or one of the Jenners wearing Dickies and Vans as you are an actual skater. This isn’t a bad thing, necessarily, it’s nice to see American companies like Vans and Dickies get some shine.
And the fact that affordable staples are actually cool now is both exciting and vaguely, stirringly democratic. And now both companies are set to be under the same roof. We can only pray they’ll start selling matching Vans-and-Dickies two-packs.