New from Bang & Olufsen is the BeoLab 90, a visually stunning speaker that has no discernable front or back. Able to be positioned anywhere in the home due to its 360-degree design, the B&O is calling their latest product “the Tesla of loudspeakers,” and though we can’t say we’ve tried them, they certainly look like something Elon Musk would buy. 

With 18 Scan-Speak loudspeaker drivers, 14 channels of ICEpower amplifiers and four extra Class D amps, the BeoLab 90 ends up delivering up to 8,200 watts per loudspeaker. Cooling fins are also there to keep heat from having an effect on the sound.


“Think of this speaker as a Tesla. It represents not only what’s possible via the latest technology, but delivers it in an unparalleled user experience. Its form, like a sports car, is derived from its function; in the speaker world, that means a speaker designed to realize a truly 360 immersive experience mixed to a listener’s exact standards. No front or back, and speaker drivers aligned in a variety of directions,” Marie Kristine Schmidt, Corporate Vice President and Head of Brand, Design & Marketing at Bang & Olufsen recently told JustLuxe. “And just like the Tesla is the future of automobiles, the BeoLab 90 is the future of sound.”

The advanced tech that Schmidt speaks of includes the device’s Active Room Compensation feature, which makes up for whatever physical barriers may be in the room, like furniture and walls. The Beam Width Control enables you to alter the width of the sound beam, while the Beam Direction Control allows you to steer the audio where you want it to go. You can access the controls by using the remote or the BeoLab 90 app, both of which are incredibly easy to use.

One BeoLab 90 loudspeaker costs $38,995, which means you will have to shell out $77,990, because you can’t just buy one. That would be silly.


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