Oklahoma City Thunder guard Russell Westbrook knows a thing or two about turning heads and that’s why we love him. Whether it’s his high-flying antics on the court or his swaggy-as-hell personal style, the NBA superstar is hard to miss.

And 2017 was a banner year for the 29-year-old: he nabbed his first-ever GQ cover, wore more insane gameday fits than we can count, released a coffee table book of said outfits, and was named the league’s Most Valuable Player.

In true Westbrook fashion, he’s starting 2018 with a bang, too, by officially releasing his first-ever on-court signature sneaker: the Jordan Why Not Zer0.1.

Westbrook’s new kicks are futuristic and eye-catching in all the right ways: sleek, slightly geometric, and cutting-edge without looking too out of the ordinary. The shoe is also jam-packed with the type of technical details and support that the reigning MVP needs to stay at the top of his game.

To start, it features a sturdy mesh upper, full-length Zoom Air sole, and a compression-molded foam piece that is specifically engineered to provide maximum bounce on the court. And it’s got a heel cup that looks directly lifted from another ahead-of-its time Jordan 15, a sneaker that happens to be on the cusp of a major comeback in 2018.


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