Matrix Public Relations has been awarded the Regional Campaign of the Year award at this year’s Public Relations Consultants Association Middle East and Africa (PRCA MENA) awards ceremony.
Matrix PR, a Dubai-based boutique PR agency, grabbed top honors at the fiercely contested category with its regional B2C campaign, Face It All with Himalaya, emerging the overall favorite to clinch one of the most coveted titles in the annual industry awards.
The PRCA MENA Awards, which are aimed at recognizing excellence in PR and communications in the region, celebrates the very best teams, individuals, and campaigns from the PR and communications industry from across the Middle East and North Africa.
“We are delighted and extremely proud of this prestigious achievement. This award is in recognition of the agency’s passion to deliver creative, disruptive, and value-adding PR campaigns that help our clients’ brands and businesses succeed.” said Jack Pearce, founder and CEO of Matrix Public Relations.
This year’s award follows Matrix PR’s Gold Award for Best Use Of Sponsorship, which it clinched at the Middle East Public Relations Association awards held in December 2017.
The PRCA MENA Awards, one of the most highly recognized events in the region, brought together a host of internationally affiliated industry heavyweights including smaller homegrown consultancies, all submitting their best PR campaigns in the various categories.
The awards also attracted individuals – both industry veterans and young PR practitioners and in-house teams who competed for the highly sought-after silverware in the different categories.