Firestone launches their first Middle East and Africa website, making finding the right tyres as easy as the click of a button. Created with user experience firmly in mind, the site design mirrors Firestone’s fresh, youthful, reliable and easy-to-use brand personality.

Led by the launch of its FS100 tyre earlier this year, Firestone is reaffirming its core philosophy – to allow the young-at-heart the freedom to drive and discover. The launch of the website is a significant milestone for the Firestone brand growth in the Middle East and Africa region.

The new MEA website offers relevant product and company information to end-users, tyre professionals, vehicle dealers and other stakeholders in a clear and trendy design. It has a robust tyre finder for passenger cars, easy to use store locator and a social dashboard to look at trending social media content.

In addition to this, the site will provide users with information on current promotions in the market and allow the user to place enquiries to Firestone tyre distributors within their geographical area.

The site is perfectly compatible with today’s browsers and mobile devices such as tablets and smartphones, and is available in both English and Arabic languages.

For Firestone, dependability is one of the most valued qualities. That’s why they invest a great deal of energy in delivering quality products people can rely on and have been doing so for over 100 years.

If something’s worth doing, it’s worth doing right is a Firestone brand motto and an attitude hat has not changed with time. The Firestone brand is legendary in the USA where it was born over a century ago and boasts an impressive list of achievements both on and off the race track.

Bridgestone, the world’s largest tyre and rubber manufacturer who acquired the Firestone brand in 1988, is working hard to spread the word in MEA with initiatives in the domains of both product development and marketing.

Firestone inspires generations of drivers with an advanced range of tyres built for safety, reliability and value for money as well as promotes adventure, memorable journeys and the freedom to drive.


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