British Airways is today announcing a multi-million pound investment in its World Traveller catering, introducing an expanded new menu, which provides more quantity and quality to meals and snacking options throughout the flight.
Previously customers travelling in the cabin were served a complimentary snack, a three-course-meal or a light meal, depending on the time and length of their flight as well as a complimentary bar service of hot and cold drinks. The new catering arrives from January 17, and the menus that will change every six months.
British Airways director of brand and customer experience Carolina Martinoli: “Our customers tell us that when they’re taking a long-haul flight, great food and beverages make a real difference to them. It’s a huge driver of customer satisfaction so we want to make sure we deliver a great experience. With this multi-million pound investment we’ve focused on introducing more quantity and quality to the catering, delivering tasty meals and great snacking options throughout the flight.
“Our new four-course main meal has been developed by our team of chefs to be full of flavour at 35,000ft and we’ve created regional options depending on the route. The second meal option is either a tasty sandwich or a more substantial pizza wrap, both served with additional snacks, depending on the length of the flight.”
The airline’s customers will be welcomed with pretzels and a drink. Once they are settled in, they will be served a four-course meal such as a starter of couscous salad, followed by a main course of chicken casserole with an ale sauce, colcannon mash and seasonal vegetables, or a vegetarian tomato, farfalle and vegetable dish.
Dessert will be a Pots & Co salted caramel and chocolate mousse, followed by biscuits and cheese. The meal will be accompanied by a bread roll and a bottle of Highland Spring water.
The airline is also serving regional main meal options around its network, such as chicken in spicy Cheng Du sauce on flights to and from to China, Hong Kong, Japan and Korea, kathrikai milagu seeragam and channa dal on flights to and from Chennai, Hyderabad and Mumbai and acchari veg and dal palak on flights to and from Bangalore and Delhi. On flights to the Middle East customers can enjoy chicken in spicy Arabic sauce.
British Airways is investing $6.1 billion for customers over the next five years, covering the installation of the best quality WiFi and power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft.