Under the patronage of Lt. General His Highness Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior of the UAE, Khalifa Empowerment Program for Students and Nissan in collaboration with RoadSafetyUAE are starting their UAE-wide roadshow in February to raise awareness and drive student participation for the ‘Aqdar Drive Safely’ program and competition, launched earlier in January.

Aqdar Drive Safely is a ‘for students by students’ program that aims to instill safety and awareness in the minds of university students across the UAE, while empowering them to become the ‘agents of change’ in their communities.

The nationwide awareness roadshow kicks off in February and will make its first visit to the Higher Colleges of Technology, Dubai Men’s College. The roadshow includes an interactive digital pledge board where students will make pledges not to drive while using a mobile phone.

There will also be a simulator to demonstrate the loss of road concentration while texting and driving, and another safety belt simulator which demonstrates the physical forces experienced when a vehicle overturns. Nissan will have a number of demos and interactive displays to engage students.

“The safety and prosperity of our nation’s greatest asset, its youth, is of paramountm importance to the leadership of the UAE. Having the patronage of His Highness Sheikh Saif Bin Zayed Al Nahyan is a testament to the commitment our great leaders have made to end the tragic, unnecessary loss of life among young people,” said Colonel Expert Dr. Ibrahim Mohammad AlDabal, General Coordinator of the Khalifa Empowerment Program for Students.

“The UAE’s Vision 2021 strategy sets a clear target of reducing road fatalities by 50 percent, and we are proud to partner with a global automotive leader like Nissan to help make this happen.”

“As a global automotive leader, Nissan is determined to find solutions to two main issues facing humanity; gas emissions and road safety,” said Samir Cherfan, Managing Director of Nissan Middle East.

“Nissan’s twin goals are zero emissions and zero fatalities. We aim to bring deaths and serious injuries from accidents involving Nissan vehicles down to virtually zero in two ways; firstly, by continuing to develop our technologies, and secondly, by cooperating with local authorities who are investing in corporate social responsibility programs to change driver

behavior. Nissan is a strong believer in public/private sector partnerships, and is proud to be involved in such an initiative that has tremendous relevance in the ‘Year of Giving’.”

With the theme ‘Usage of Mobile Phones while Driving’, this year’s competition requires students to develop three elements for submission; a road safety campaign, a mobile phone application and a sculpture.

The top three winners in each category will receive cash rewards totaling AED 180,000 and will get the chance to implement their projects in the UAE with the support of Nissan Middle East.

To help drive engagement, Nissan is encouraging everyone to take a pledge on the program website or during the road shows visiting numerous locations across the UAE. Pledgers who commit to stop using a mobile phone while driving will have their photos showcased on a fleet of Nissan vehicles participating in the road show.

Complementing the program activities and road show is a widespread social media campaign to drive awareness among students – the initiative’s main audience, reaching them via their favorite social channels.

More information on the program is currently available at where participating students will be able to submit their entries.


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