Earlier this week, Adidas surpassed Air Jordan as the number two sneaker brand in the United States. That’s largely thanks to supercharged sales of classic styles like the Superstar and Stan Smith, but Boost Technology, the stuff in the brand’s cult-creating cloud-like soles, is another big reason for the Three Stripes’s success.
Boost is all over Adidas’s product line-up these days, from NMDs to basketball sneakers. But the marquee product is still the Ultra Boost, a sneaker that debuted in 2015 and was marketed as the best running sneaker of all-time.
The jury is still out on that claim, but the Ultra Boost, which has been worn by everyone from Kanye West to Justin Bieber to your average three-day-a-week jogger has become one of the brand’s most popular styles. Now, Adidas has debuted an All Terrain Ultra Boost that you can wear all fall.
This is a much-needed development. The things that made the Ultra Boost so beloved, like its cozy sock-like upper and light weight, made it work best as a warm-weather sneaker.
Haven in Canada introduced a weatherized version of the style in March, but it was only available in extremely limited quantities that made it hard for non-sneakerheads to get a pair.
By contrast, the All Terrain Ultra Boost, debuting in a perfectly autumnal burgundy hue, includes a water-repellent Primeknit upper.
The shoes also feature reflective detailing for night runners, a more rugged outsole to provide more traction, and a higher collar that preserves the shoes’ sock-like design while also providing extra protection for your ankles against the elements.
And Ultra Boost obsessives who debate whether the shoes look best caged or uncaged,that is, with the plastic midfood lacing system, or without, get something new to argue about, too.
The All Terrain Ultra Boost provides the best of both words with a new integrated cage system that provides support in the midfoot, while hiding the cage itself within the Primeknit upper.
But as with every Ultra Boost, you’re more likely to see these sneakers in your every day life or out on the town than on your morning run. All Terrain certainly applies to runners who’ll be trekking over wet leaves this fall, but also for folks who need to do their grocery shopping despite a nasty fall rain storm.